Felicity Foundation

Logo & Marketing Materials

The Felicity Foundation is a Muslim chaplaincy that caters primarily to students at the University of Michigan. Their mission centers around fostering a community within the Islamic spirituality aiming to serve all members of the campus community through inclusive and contemporary spiritual practices, student services, outreach initiatives, and sustainable development.

For the logo design project, I drew inspiration from the Islamic tradition of pilgrims in Mecca moving counter-clockwise around the Kaaba. This sacred act, known as Tawaf, symbolizes unity and devotion. By incorporating this meaningful concept into the logo, I aimed to create a visual representation that resonates with the Foundation's core values of inclusivity and spiritual transformation. The result is a timeless yet modern logo, reflecting the essence of the organization and its commitment to serving a diverse community at the university.